SBTV - Case Study for Music

How has online media developed?
Online music productions have evolved throughout the years and a good example of this is SBTV (Youtube Channel) showing the use of online music video streaming and content sharing. SBTV was founded in 2006 and since then has gone from strength to strength and is now the leading youth broadcaster and new media broadcaster. SBTV isn't the only music video channel and Youtube isn't the only video-sharing website, however it is now the leading video-sharing website and because of this Channels on Youtube such as SBTV can be view by millions of people and as a result of this its means more money for Google and more coverage for the channels - more popular the channel more advertising and marketing opportunities, meaning higher money intake. Because of this the development of advertising online has increased a lot compared to advertising on music videos shown on tv - its a lot cheaper online. 

What has been the impact of the internet on media production?
The impact of the internet on media productions means that its become easier for non-professionals to promote and create their music, no matter what genre or style they are, one click can share their music to millions and free software downloads or torrents mean its easier to create studio quality music. Because of this record labels have been reeling in talent from all over the world and making money from it. Also copyrighting laws has been broken as music can be shared free all over the internet and the producer /artist doesn't receive royalties for their work. 

How is consumer behaviour and audience response transformed by online media, in relation to the past?
Before the internet, it was hard for people to comment and give their opinion on music that they have listened to or maybe videos they may have caught a glimpse of. Now a days, because of the internet, people can comment and leave feedback on different videos which the artist can see and SBTV is a great example of this. On all of the videos featured on SBTV, there are plenty of comments about if the audience liked the lyrics or the video and if it all linked well which is great because it means the artist can improve for next time but also the company in this case SBTV, can look on a wider range of locations to help the artist make a name for themselves. 


 To what extent has convergence transformed the media?